When beginning to work with any new client, one of the first things we do is to take a look at their existing AdWords campaigns. If they don’t have any, we’re keen to know what’s been stopping them. One of the key pieces of information we want to learn is what have they been measuring and, perhaps more importantly, why they are measuring it.
Properly understanding what a client’s goals are and translating them into highly visible, measured outputs that we can report progress against is one of the most important things we do, and paid search is one of the easiest things to measure in digital marketing.
In this day and age, there’s really no reason not to know which ads are performing well and making people phone you, fill in enquiry forms or download your content. There’s so much information available on a platform like Google Analytics that it can seem overwhelming, but a skilled digital marketer can cut through the noise and set up the system to report on the things that really matter. We don’t advocate pushing out reports for the sake of it, we try to understand what kind of information we can provide that will help clients to improve their business.
At a glance, here are just some simple metrics we like to measure:-
- Your clickthrough rates from ads
- Your daily and monthly spend
- Average cost per click
- Number of leads generated
- The cost of each lead generated
- How our campaigns stack up against the competition
If you’d like to arrange a complimentary audit of your existing PPC campaigns fill in our form or call 01642 796176 today.