1. DEFINE YOUR CUSTOMER PERSONA Who buys your product or service? Think of your last 5 ideal customers … demographics, interests, behaviours and pain points. What problems does your product…
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Category Archives: Google Ads
– A Beginners Guide – – Introduction To Google Ads – Google Ads is a pay-per-click advertising platform that helps you reach new customers by increasing your business’s profile…
Have you seen the new Google Ads interface and immediately changed it back? Throughout this blog, I will be highlighting some of the main changes in the new Google Ads interface….
What do you do when you’re looking for something online? Well, you search for it of course! Whether it’s browsing for a particular website, shopping for the latest trends…
What is Conversion Rate Optimisation? (CRO) Turning your website visitors into prospects or customers isn’t easy. In the process of converting people who have never even heard of you into…
Forrest Digital Seminar – 8 Google Ads Mistakes To Avoid Google Ads, previously Google AdWords, is the most powerful advertising system ever conceived, giving marketers the ability to focus their…
What makes digital marketing so powerful? There are many things, but amongst the most powerful is that campaigns can be modified in real time based on a steady flow of…
If you’ve decided to up your digital marketing game, it can be hard to know where to begin. It’s easy to get caught up and jump right in, but this…
What is remarketing? Referred to as either ‘remarketing’ or ‘retargeting’, it’s a method of advertising that allows you to show your adverts only to people who are already familiar with…
Businesses put a lot of effort into the creative design and implementation of websites and digital marketing campaigns but I’d argue that the real key to success is combining creativity…